technology in business

Leveraging technology in business

technology in businessSo you decid­ed to start a busi­ness got your busi­ness plan check, got your prod­uct check, got your tar­gets check. you’re ready to hit the ground run­ning… Wait stop did you con­sid­er how you are going to com­mu­ni­cate effec­tive­ly with your cus­tomers? How will you track their needs in an effi­cient man­ner are you gonna get a note book and write it down? What’s your mar­ket­ing strat­e­gy are you using old out­dat­ed meth­ods that have no place in the mod­ern world. Well its time to wake up an get an upgrade because today we are going to talk about Lever­ag­ing tech­nol­o­gy in your busi­ness.

Did you know social media sites have slashed adver­tis­ing costs dra­mat­i­cal­ly? If you just start­ed a busi­ness and you don’t have a social media pres­ence what are you real­ly wait­ing for? We live in an infor­ma­tion age and you can see it all around you, from mobile phones to lap­tops and tablets. Infor­ma­tion trav­els at the speed of light and with the aid of tech­nol­o­gy you can give your busi­ness wings. Glob­al­iza­tion has made the Inter­net the go to place for start­ing a busi­ness these days  and if you have the Inter­net you have the world at your fin­ger­tips. There are a pletho­ra of tools which you can lever­age in your busi­ness to com­pete in this ever chang­ing and intense busi­ness land­scape let’s go:

Microsoft Excel: where would the busi­ness world be with­out spread­sheets? Dazed and con­fused if you ask me. Microsoft is the indus­try stan­dard when it comes to cre­at­ing and man­ag­ing spread­sheets it has many func­tions that help you to ana­lyze costs, prof­its and mar­gins to let you know exact­ly how well your busi­ness is doing.

Next up is social media: imag­ine hav­ing the abil­i­ty to adver­tise to mil­lions of peo­ple with a few clicks of a but­ton, social media can help you tar­get a spe­cif­ic audi­ence reduc­ing adver­tis­ing costs because you can super­fo­cus you’re adver­tis­ing on those that are actu­al­ly inter­est­ed in your busi­ness.

Web­site: unless you are liv­ing under a rock in coovook­i­land you know that If you want to build and brand and be rec­og­nized in this time, your busi­ness has to have a web­site. You can adver­tise on your web­site and engage with your cus­tomers by allow­ing them to sign up for your email list. You can offer spe­cial dis­counts on your site for your prod­ucts and give peo­ple a map to find the phys­i­cal loca­tion of your busi­ness. The world is your play ground when you have an online pres­ence and with every­one surf­ing the Inter­net these days it’s bets to set it up so the land on your Island if you catch my drift.

Use video mar­ket­ing for your busi­ness can help you lever­age tech­nol­o­gy in busi­ness because most peo­ple find watch­ing videos prefer­able to read­ing adver­tise­ments why not try adver­tis­ing on video plat­forms such as YouTube and vimeo? Youtube has one the largest online audi­ences in the entire world why wait get in on a piece of the action.

Five, crowd fund­ing: you can actu­al­ly use tech­nol­o­gy to grow your busi­ness at an expo­nen­tial pace. Need start­up fund­ing for your busi­ness? crowd fund­ing is the way, there are hun­dreds of star­tups using this plat­form and it can be the dif­fer­ence between you slav­ing over your idea for years and not get­ting any trac­tion to actu­al­ly explod­ing onto the world stage, crowd fund­ing can give your busi­ness a wealth of expo­sure and great poten­tial for suc­cess (not with­out risks of course).

Tech­nol­o­gy in busi­ness today is not only an option it is a neces­si­ty. if you wish to sur­vive in the busi­ness world. hav­ing tech­nol­o­gy in busi­ness ver­sus not hav­ing it can be com­pared to tak­ing a jet-plane to your des­ti­na­tion or trav­el­ling via don­key; pick your ride.

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