info product

Questions to ask before creating an info product

financial planningInfor­ma­tion has always been valu­able, in fact from the ear­li­est of times, kings had spies on their pay­roll who report­ed back to them impor­tant infor­ma­tion on their ene­mies. We live in the infor­ma­tion age and although times have changed the val­ue of good infor­ma­tion has not dimin­ished, peo­ple will still pay to learn in fact we’ve been doing this for decades when you might ask? Well take a look at uni­ver­si­ties cours­es are basi­cal­ly info prod­ucts because they sell you on the idea of high­er edu­ca­tion and becom­ing smarter and gain­ing more skills. Knowl­edge is pow­er but it also has a price tag and with good rea­son.

Imag­ine if you had the knowl­edge of the exact step by step method to become a mil­lion­aire and it was laid out for you how much would you pay for this infor­ma­tion (cer­tain­ly not a mil­lion dol­lars right because if you had that kind of mon­ey that would already mean you were a mil­lion­aire, but we can all agree that it would be a lot.) What makes infor­ma­tion valu­able is how well it solves a prob­lem, if you are poor you want to solve that prob­lem by becom­ing rich.

If you want to learn a skill you want to learn the fastest and the best way to learn it. Info prod­ucts have been sold for a long time as you can see it wasn’t long ago that libraries and book­stores were stacked high with books nowa­days it’s all dig­i­tal but the same applies; you have to pay for knowl­edge.

Info prod­ucts take many forms from videos to hard­cov­er books, audio­books, tuto­ri­als etc. So let’s cut all the flab­ber jab­ber how do you cre­ate a com­pelling info prod­uct? Here we will dis­cuss the steps in detail but first, you have to ask your­self these ques­tions:

What do you want to write about?

Is there an inter­est in my top­ic? (is there a mar­ket?)

Is this infor­ma­tion already out there?

How effec­tive is the com­pe­ti­tion at bring­ing the point across?

Is there room for improve­ment?

What knowl­edge do you want to con­vey?

These ques­tions are very impor­tant before you get start­ed. No one wants to write about spark plugs when people’s inter­est is on smart­phones. That is like putting your­self in the desert and pray­ing for rain to fall, sure it might hap­pen but what are the odds of that? You want floods of peo­ple who are inter­est­ed in your sto­ry so you have to give the peo­ple what they want.

Leave a com­ment if you learned some­thing and as always; stay focused.


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